The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Year of publication: |
2011
|
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Authors: | Rocereto, Joseph F. ; Puzakova, Marina ; Anderson, Rolph E. ; Kwak, Hyokjin |
Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 53-71
|
Subject: | Internationale Marktforschung | International marketing research | Kulturelle Identität | Cultural identity | Messung | Measurement | Systematischer Fehler | Bias |
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