Consumer frustration over having less money in their pockets and, at the same time facing higher prices for products and services in the marketplace, arises during turbulent economic times (e.g., post-2007). Sellers suffer increased costs and pass along increases by raising prices to consumers....

This commentary essay reflects on the article titled “When an irresistible force meets an immovable object: The interplay of agency and structure in the UK financial crisis” (Ashby et al., this issue). Specifically, managers took on excessive risk that ultimately contributed to financial...

Purpose – The purpose of this paper is to explore country‐of‐origin (COO) effects on service evaluation in an emerging market. Design/methodology/approach – To gain insight, 24 in‐depth interviews were conducted with stakeholders in five West African countries. A conjoint analysis was...

Purpose – This study seeks to examine mature consumers' motives in the selection of apparel and footwear brands and reasons for patronizing department stores. Differences in brand‐choice motives are assessed among age cohort groups within the mature consumers segment as well as mature...