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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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Brand skill : linking brand functionality with consumer-based brand equity
Mohan, Mayoor; Jiménez, Fernando R.; Brown, Brian P.; … - In: The journal of product & brand management 26 (2017) 5, pp. 477-491
Persistent link: https://www.econbiz.de/10011778296
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-261
Persistent link: https://www.econbiz.de/10008451602
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-521
Persistent link: https://www.econbiz.de/10009960306
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The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-738
Persistent link: https://www.econbiz.de/10007995481
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When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-205
Persistent link: https://www.econbiz.de/10009290220
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The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.; Bellenger, Danny N.; Johnston, Wesley J. - In: Journal of business market management : jbm 1 (2007) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10009069750
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The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N. - In: Journal of business research : JBR 61 (2008) 7, pp. 732-739
Persistent link: https://www.econbiz.de/10008883591