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Burmann, Christoph
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38
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37
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37
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36
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36
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36
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35
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34
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34
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33
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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39661
The perceptions and experiences of human resources recruiters regarding LinkedIn as an online personal branding representation of recent business graduates
Valdez, Carlos
;
Creque, Carole Ann
;
Penn, David
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10015062290
Saved in:
39662
Luxus-Marketing : wie modernes Luxus-Marketing wirklich funktioniert : die faszinierende Welt der Luxusmarken
Wild, Rupert
-
2024
-
1. Auflage
Persistent link: https://www.econbiz.de/10015048227
Saved in:
39663
Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
Saved in:
39664
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
39665
Teamwork : die Bedeutung von Markenallianzen für die Akzeptanz von Mobile Marketing
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2008
Persistent link: https://www.econbiz.de/10003726710
Saved in:
39666
Markencommitment bei Mitarbeitern : Bedeutung der Kongruenz von Mitarbeiter und Marke für das Markencommitment in Unternehmen
Strödter, Kristina
-
2008
Persistent link: https://www.econbiz.de/10003735387
Saved in:
39667
Die wunderbare Welt des Brandholder Value
Mohn, Michael
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737572
Saved in:
39668
eBranding - Markenführung im Internet
Pfeffermann, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003744433
Saved in:
39669
Markenerweiterungsstrategien in der Konsumgüterindustrie : empirische Untersuchung zur Bedeutung der Unternehmensmarke
Kaup, Gordon
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003746869
Saved in:
39670
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
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