Die wunderbare Welt des Brandholder Value
Michael Mohn
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Mohn, Michael |
| Publisher: |
Marburg : Tectum Verl. |
| Subject: | Markenführung | Brand management | Shareholder Value | Shareholder value | Werbeplanung | Advertising planning | Werbung | Advertising | Bier | Beer | Deutschland | Germany | Markenpolitik | Markenwert |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 170 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften. - Baden-Baden : Tectum Verlag, ISSN 1861-8073, ZDB-ID 2266609-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Erscheint: August 2008 |
| ISBN: | 978-3-8288-9683-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737572