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Advertising in a competitive market : the role of product standards, customer learning, and switching costs

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

Persistent link: https://www.econbiz.de/10009786164

Escaping the discount trap

Anderson, Eric T. - In: Harvard business review : HBR 91 (2013) 9, pp. 121-125

Persistent link: https://www.econbiz.de/10009787909

Informational rigidities and the stickiness of temporary sales

Anderson, Eric; Okada, Emiko; Simester, Duncan; Jón … - 2013

Persistent link: https://www.econbiz.de/10010126664

Minimum advertised pricing : patterns of violation in competitive retail markets

Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564

Persistent link: https://www.econbiz.de/10011532318

Decision stages and asymmetries in regular retail price pass-through

McShane, Blake; Chen, Chaoqun; Anderson, Eric T.; … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 619-639

Persistent link: https://www.econbiz.de/10011532658

Leveraging product returns to maximize customer equity

Petersen, J. Andrew; Anderson, Eric T. - In: Handbook of research on customer equity in marketing, (pp. 160-177). 2015

Persistent link: https://www.econbiz.de/10010483488

Direct and vicarious conspicuous consumption : identification with low-status groups increases the desire for high-status goods

Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 520-528

Persistent link: https://www.econbiz.de/10009682419

Does demand fall when customers perceive that prices are unfair? : the case of premium pricing for large sizes

Anderson, Eric T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 492-500

Persistent link: https://www.econbiz.de/10003736805

Informational rigidities and the stickiness of temporary sales

Anderson, Eric T.; Malin, Benjamin A.; Nakamura, Emi; … - 2015

Persistent link: https://www.econbiz.de/10011477510

When is price discrimination profitable?

Anderson, Eric T. (contributor); Dana, James D. (contributor) - 2005

We analyze a model of a quality-constrained monopolist's product line decision that encompasses a variety of important examples of second-degree price discrimination, including intertemporal price discrimination, coupons, advance purchase discounts, versioning of information goods, and damaged...

Persistent link: https://www.econbiz.de/10003232481

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