Madanaguli, Arun Thirumalesh; Dhir, Amandeep; Talwar, … - In: Journal of Business & Industrial Marketing 37 (2021) 8, pp. 1688-1705
Purpose: This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study seeks to identify visible research gaps to suggest future research questions and develop a conceptual...