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Editorial: Preface to a debate
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Lehmann, Donald R.
247
Stremersch, Stefan
142
Stremersch, S.
43
Winer, Russell S.
31
Farley, John U.
22
Gupta, Sunil
16
Camacho, Nuno
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Kopalle, Praveen K.
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Heitmann, Mark
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
31
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ERIM report series research in management
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ERIM Report Series Research in Management
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Marketing Science
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Marketing letters : a journal of research in marketing
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Journal of the Academy of Marketing Science
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Report / Marketing Science Institute
9
Journal of business research : JBR
8
ERIM Report Series Reference
7
Journal of Business Research
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Journal of retailing
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Management Science
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Journal of Consumer Research
4
Journal of international marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing Letters
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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McGraw-Hill/Irwin series in marketing
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Control of 'error' in market research data
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Research and the development of pedagogical materials : working papers
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Serie Research Memoranda
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Services management : an integrated approach
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The connected customer : the changing nature of consumer and business markets
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
243
OLC EcoSci
100
RePEc
74
USB Cologne (EcoSocSci)
14
BASE
2
Other ZBW resources
1
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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2
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
3
Preface to "The chilling effects of network externalities"
Stremersch, Stefan
;
Lehmann, Donald R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009519921
Saved in:
4
Editorial: Marketing competition in the 21st century
Heil, Oliver P.
;
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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5
The relevance of rigor : Report No. 03-105
Lehmann, Donald R.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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6
The evolving world of research in marketing and the blending of theory and data
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012288653
Saved in:
7
Creating and writing effective research
Lehmann, Donald R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10011774959
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8
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
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9
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
Saved in:
10
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
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