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The Becker-DeGroot-Marschak mechanism and generalized utility theories : theoretical predictions and empirical observations
Keller, L. R. - In: Theory and decision : an international journal for … 34 (1993) 2, pp. 83-97
Persistent link: https://www.econbiz.de/10001139853
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Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan; Wang, Shijian; Keller, L. R.; Li, Jie - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
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Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping; Zheng, Xiaona; Su, Meng; Keller, L. R. - In: Journal of international marketing 25 (2017) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
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Decision analysis with geographically varying outcomes : preference models and illustrative applications
Simon, Jay; Kirkwood, Craig W.; Keller, L. R. - In: Operations research 62 (2014) 1, pp. 182-194
Persistent link: https://www.econbiz.de/10010338537
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An experimental evaluation of the descriptive validity of lottery-dependent utility theory
Daniels, Richard L. - In: Journal of risk and uncertainty : JRU 3 (1990) 2, pp. 115-134
Persistent link: https://www.econbiz.de/10001109251
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Effects of outcome and probabilistic ambiguity on managerial choices
Ho, Joanna L. Y.; Keller, L. R.; Keltyka, Pamela - In: Journal of risk and uncertainty : JRU 24 (2002) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10001696294
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Examining predictive accuracy among discounting models
Keller, L. R.; Strazzera, Elisabetta - In: Journal of risk and uncertainty : JRU 24 (2002) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10001696341
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From the editors: Copulas, group preferences, multilevel defenders, sharing rewards, and communicating analytics
Keller, L. R.; Kophazi, Kelly M. - In: Decision analysis : a journal of the Institute for … 9 (2012) 3, pp. 213-218
Persistent link: https://www.econbiz.de/10009655111
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Avoiding the risk of responsibility by seeking uncertainty : responsibility aversion and preference for indirect agency when choosing for others
Leonhardt, James M.; Keller, L. R.; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 405-413
Persistent link: https://www.econbiz.de/10009384877
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Deterrence, multiattribute utility, and probability and Bayes' updating
Keller, L. R.; Kophazi, Kelly M. - In: Decision analysis : a journal of the Institute for … 8 (2011) 2, pp. 83-87
Persistent link: https://www.econbiz.de/10009259453