A crisis of confidence in research findings in consumer psychology and other academic disciplines has led to various proposals to abandon, replace, strengthen, or supplement the null hypothesis significance testing paradigm. The proliferation of such proposals, and their often- conflicting...

We define sources of heterogeneity in consumer utility functions related to individual differences in response tendencies, drivers of utility, form of the consumer utility function, perceptions of attributes, stated expendencies, and stochasticity. A variety of alternative modeling approaches...

Nodules that may represent lung cancer are often missed in chest X-rays by radiologists. Recording of eye movements during search for nodules provides insights into the search process. We develop a Hierarchical Bayes Hidden Markov Model (HMM) and analyze eye tracking data of sixteen laymen...

In this paper, we develop generalized hierarchical Bayesian ANOVA, to assist experimental researchers in the behavioral and social sciences in the analysis of the effects of experimentally manipulated within- and between-subjects factors. The method alleviates several limitations of classical...

Can online display advertising help consumers to more successfully search for their preferred brands, and thus reduce the impact of competitive clutter on shopping sites? Moreover, if advertising indeed has such direct brand search benefits, which attentional mechanisms account for it? To answer...

Instead of the heuristic randomization methods to design split questionnaires that are currently used in applied and academic research, we develop a methodology to design the split questionnaire to minimize information loss. Because the number of possible questionnaire designs is exponential in...

With recent advances in information technology, most companies are amassing extensive customer databases. The wealth of information in these databases can be useful in identifying those customers most likely to purchase a new product and in predicting when this adoption may take place. This can...