The authors address the situation in which a researcher wants to cross­ tabulate two sets of discrete variables collected in independent samples, but a subset of the variables is common to both samples. The authors propose a statistical data-fusion model that allows for statistical tests of...

Research has revealed the potential of recording consumers’ eye movements to characterize and predict their decision making. In this paper, we propose the use of a deep learning architecture, called RETINA, to predict multi-alternative, multi-attribute consumer choice from eye movement data....

Paul Green, writing with Carmone and Wachpress (1976), was among the first scholars to introduce latent variable models to marketing by utilizing the CANDECOMP procedure (Carroll 1980) on contingency tables. A year later, Green, Carmone, and Wachpress (1977) introduced logit and log-linear...

This paper presents a new methodology concerned with the estimation of ultrametric trees calibrated on subjects' pairwise proximity judgments of stimuli, capturing subject heterogeneity using a finite mixture formulation. We assume that a number of unobserved classes of subjects exist, each...

This paper provides empirical insight into the way consumers make pairwise similarity judgments between brands, and how familiarity with the brands, serial position of the pair in a sequence, and the presentation format affect these judgments. Within the similarity judgment process both the...

The development of mixture models can be historically traced back to the work of Newcomb (1886) and Pearson (1894). Mixture distributions have been of considerable interest in recent years leading to a vast number of methodological and applied papers, as well as to three dedicated mono­graphs...

The authors present a tailored interviewing procedure for life-style segmentation. The procedure assumes that a life-style measurement instrument has been designed. A classification of a sample of consumers into life-style segments is obtained using a latent-class model. With these segments, the...

Conjoint choice designs are frequently applied in practice, and often a base alternative is added to the design. When such a 'no-choice' base alternative is present in conjoint choice experiments a constant term should be added to the design ('X'-) matrix with attribute dummies when effects type...

We propose Multivariate Tobit models with a factor structure on the covariance matrix. Such models are particularly useful in the exploratory analysis of multivariate censored data and the identification of latent variables from behavioral data. The factor structure provides a parsimonious...

We develop a general approach to factor analysis that involves observed and latent variables that are assumed to be distributed in the exponential family. This gives rise to a number of factor models not considered previously and enables the study of latent variables in an integrated...