, diners’ product knowledge can moderate the relationships between restaurant stimuli and diners’ emotion. Research limitations …

innovation process. Findings – In the investigated case, the dominant emotion of anxiety is revealed. The authors focus on this … emotion in order to explore how it affects the innovation process itself and the outcome. The authors identify five emotion …-driven practices that form elements of what the authors label emotional strategizing. Practical implications – Emotion seems to give …

-recurrence, irreversibility, uncommonness, high level of symbolism and personalization and emotion control of the service provider. The study also … criteria they should use to evaluate the service quality. Because funeral consumers are strongly emotion-driven at the purchase …

emotion (feeling of gratitude) enhance their attitudes toward pro-social LPs and increased participation intentions. The …-driven cognition, reciprocal emotion and value perception in explaining consumers’ responses to an innovative approach of LPs and pro …