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Modelling the supply of private used cars : a study of two prominent brands in Fiji
Kumar, Ronald Ravinesh - In: International journal of economics and business research 7 (2014) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10011313898
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Perception of humour banner advertising : a conceptual framework
Makienko, Igor - In: International journal of internet marketing and … 8 (2013/14) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10011316779
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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Cost-per-click pricing for display advertising
Najafi-Asadolahi, Sami; Fridgeirsdottir, Kristin - In: Manufacturing & service operations management : M & SOM 16 (2014) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10010526452
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
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Do users look at banner ads on Facebook?
Barreto, Ana Margarida - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 119-139
Persistent link: https://www.econbiz.de/10009764258
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Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde; Smit, Edith; Neijens, Peter - In: Media and convergence management, (pp. 117-133). 2013
Persistent link: https://www.econbiz.de/10009767986