Priluck, Randi - In: International Journal of Retail & Distribution Management 29 (2001) 3, pp. 127-134
Between November 1999 and September 2000, Priceline.com offered a new service in grocery stores in certain US cities, which allowed customers to shop for low prices online. The service required consumers to make bids on various items and then Priceline would tell them whether their bids were...