Brand alliance and customer-based brand-equity effects
Year of publication: |
2004
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Authors: | Washburn, Judith H. ; Till, Brian D. ; Priluck, Randi |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 7, p. 487-508
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