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The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis
Capella, Michael; Taylor, Charles; Webster, Cynthia - In: International journal of advertising : the quarterly … 37 (2008) 2, pp. 7-19
Persistent link: https://www.econbiz.de/10009976351
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To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.; Bednarz Beauchamp, Michelle; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 275-283
Persistent link: https://www.econbiz.de/10009884950
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Buyer Involvement in Purchasing Success - Level of Involvement in Buying Services
Webster, Cynthia - In: Industrial marketing management : the international … 22 (1993) 3, pp. 199-206
Persistent link: https://www.econbiz.de/10006358897
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Do Established Antecedents of Purchase Decision-Making Power Apply to Contemporary Couples?
Webster, Cynthia; Reiss, Michelle C. - In: Psychology & marketing 18 (2001) 9, pp. 951-972
Persistent link: https://www.econbiz.de/10006977640
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Is Spousal Decision Making a Culturally Situated Phenomenon?
Webster, Cynthia - In: Psychology & marketing 17 (2000) 12, pp. 1035-1058
Persistent link: https://www.econbiz.de/10006981524
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Marketing culture and marketing effectiveness in service firms
Webster, Cynthia - In: The journal of services marketing 9 (1995) 2, pp. 6-21
Persistent link: https://www.econbiz.de/10007138044
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The role of nonverbal communication in service encounters
Sundaram, D.S.; Webster, Cynthia - In: The journal of services marketing 14 (2000) 4-5, pp. 378-391
Persistent link: https://www.econbiz.de/10007116952
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The role of nonverbal communication in service encounters
Sundaram, D.S.; Webster, Cynthia - In: The journal of services marketing 14 (2000) 4-5, pp. 378-391
Persistent link: https://www.econbiz.de/10007116991
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The Effect of Cigarette Advertising Bans on Consumption: A Meta-analysis
Capella, Michael; Taylor, Charles; Webster, Cynthia - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10008124549
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A review of the effect of cigarette advertising
Capella, Michael L.; Webster, Cynthia; Kinard, Brian R. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 269-280
Persistent link: https://www.econbiz.de/10009290214