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Strategic branding of destinat...
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Mittlerer Osten
8
Middle East
7
United Arab Emirates
6
Vereinigte Arabische Emirate
6
Nordafrika
5
International business
4
Internationale Geschäftsbeziehungen
4
MENA countries
4
MENA-Staaten
4
North Africa
4
Brand management
3
Management
3
Markenführung
3
Entrepreneurs
2
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Hotel industry
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Hotellerie
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India
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Indien
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Accounting
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Air passenger transport
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Airline
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Aktienindex
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Aktienmarkt
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Alkoholfreies Getränk
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Artificial intelligence
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Betriebliches Umfeld
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Beziehungsmarketing
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Bibliometrics
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English
32
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Balakrishnan, Melodena Stephens
37
Michael, Ian
4
Moonesar, Immanuel Azaad
4
Sayani, Hameedah
3
Awamleh, Raed
1
El-Sholkamy, Mona Mostafa
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Huang, Victor Z.
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Kerr, Greg
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Khan, Zeenath
1
Kotsi, Filareti
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Lindsay, Valerie
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Ramsoy, Thomas
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Stephens, Melodena
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Vashishtha, Himanshu
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Wagner, Dirk Nicolas
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East meets West
6
Managing in uncertain times
5
Management research review
4
International journal of emerging markets
3
Actions and insights - Middle East North Africa
2
Business strategy series
2
Branded spaces : experience enactments and entanglements
1
European journal of marketing : EJM
1
Handbook of contemporary research on emerging markets
1
Journal of Islamic Marketing
1
Journal of strategy and management
1
Management Research Review
1
The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice
1
Touring consumption
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ECONIS (ZBW)
29
OLC EcoSci
5
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
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Other ZBW resources
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Etihad Airways : reputation management - an expample of the Eyjafjallajökull Iceland Volcano
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456274
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2
Jumeirah Group : stay different
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456278
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3
Al Ain Dairy : managing demand and supply
Balakrishnan, Melodena Stephens
-
2012
Persistent link: https://www.econbiz.de/10011456282
Saved in:
4
ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456302
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5
Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456388
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6
American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456395
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7
Managing at the edge of chaos : Middle East North Africa - perspectives for international management
Balakrishnan, Melodena Stephens
- In:
Handbook of contemporary research on emerging markets
,
(pp. 317-354)
.
2016
Persistent link: https://www.econbiz.de/10011459754
Saved in:
8
Revitalizing forgotten place brands through touring consumption : the case of tle old London Underground Company
Balakrishnan, Melodena Stephens
- In:
Touring consumption
,
(pp. 21-55)
.
2015
Persistent link: https://www.econbiz.de/10011291325
Saved in:
9
Protecting from brand burn during times of crisis : Mumbai 26/11 ; a case of the Taj Mahal Palace and Tower Hotel
Balakrishnan, Melodena Stephens
- In:
Management research review
34
(
2011
)
12
,
pp. 1309-1333
Persistent link: https://www.econbiz.de/10009425987
Saved in:
10
Gain the most from your marketing spend on loyalty
Balakrishnan, Melodena Stephens
- In:
Business strategy series
12
(
2011
)
5
,
pp. 219-225
Persistent link: https://www.econbiz.de/10009375587
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