The Mexican beer industry in general, and advertising in particular, contained both international and national … Porfiriato (1876-1911) to locals carrying out these functions during the Revolution (1910-1940). Advertising in the latter period … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …

thriftiness to the detriment of the luxury object. In this article, I bring together Liz McFall’s assertion that advertising needs …' early advertising campaigns as well as the market research by N.W. Ayer that preceded them. My analysis focuses on an …

This article analyzes private enforcement of tied-house, unfair competition, and false advertising laws in the beer …

former effect appears to dominate suggesting that advertising increases the overall demand for beer. We discuss the … beer in the U.S. using the Distance Metric method of Pinkse, Slade and Brett (2002). Unlike previous studies, this work … estimates the own- and cross-advertising elasticities in addition to price elasticities. Positive and negative cross-advertising …

Beer advertising is a topic that has frequently attracted the attention of industrial organization economists. This … strategically alter market shares using advertising; and (3) the social costs of beer advertising and marketing, including … update reviews major events, data trends, and research for each of three issues: (1) the importance of advertising and …