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Internationales Dienstleistungsmarketing : Strategien - Instrumente - Methoden
Bruhn, Manfred; Hadwich, Karsten - 2016 - 1. Auflage
die internationale Vermarktung von Konsum- und Industriegütern im Zentrum, während das internationale Marketing von …
Persistent link: https://www.econbiz.de/10010216136
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Guest editorial: Challenges in marketing quality food products
Canavari, Maurizio; Castellini, Alessandra; Spadoni, Roberta - In: Journal of international food & agribusiness marketing … 22 (2010) 3/4, pp. 203-209
Persistent link: https://www.econbiz.de/10010216771
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Die Ausstellung als Marke : erfolgreiches Projektmanagement in Marketing und PR in Kulturbetrieben
Böhme, Katrin; Peter, Ulrike - 2014
Persistent link: https://www.econbiz.de/10010217188
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How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul; Hulbert, Bev - In: Journal of marketing education : JME 33 (2011) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
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Teaching marketing through a micro-economy in virtual reality
Drake-Bridges, Erin; Strelzoff, Andrew; Sulbaran, Tulio - In: Journal of marketing education : JME 33 (2011) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10010217777
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A decade of scholarship in marketing education
Abernethy, Avery M.; Padgett, Daniel - In: Journal of marketing education : JME 33 (2011) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
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Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
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The language of branding : theory, strategies, and tactics
Lerman, Dawn; Morais, Robert J.; Luna, David - 2018
Persistent link: https://www.econbiz.de/10010218914
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Interkulturelle Kommunikation
Müller, Stefan; Gelbrich, Katja - 2014
Persistent link: https://www.econbiz.de/10010219235
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Duales Marketing im Immobilienmarkt
Wegelin, Stephan - 2012
Persistent link: https://www.econbiz.de/10010219768