"Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your...

ch. 1. How this book can help you -- ch. 2. How the best entrepreneurs think -- ch. 3. Always start with a market need (and not the great idea) -- ch. 4. The secret of marketing? : compete differently -- ch. 5. Don't set out to become rich -- ch. 6. You need less money than you think -- ch. 7....