Bates, Kenneth; Burton, Scot; Huggins, Kyle; Howlett, … - In: Journal of Consumer Marketing 28 (2011) 2, pp. 104-113
Purpose – There are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws have already been passed in New York City, Philadelphia, Seattle, and the states of Massachusetts and...