The purpose of this paper is to draw from broader management and marketing literature to provide a framework for assessing interorganisational relationships between sport organisations and corporate sponsors. This proposed framework seeks to extend current perceptions of the reasons and...

Few would question that one of the most significant determinants of growth in the sport industry — from a sport management, marketing, and sponsorship perspective — has been the inf luence of globalization. Product expansion and communication messages have targeted the 'global consumer,' and...

This investigation examined the impact of organizational culture on job satisfaction and intention to leave the organization through a survey of fitness staff. Organizational culture is commonly known as the values, beliefs and basic assumptions that help guide and coordinate member behaviour....

Purpose – This paper aims to examine one primary stakeholder (i.e. athletes) and how they experienced the mega‐sport event environment of the XIX Commonwealth Games in the developing nation of India and the city of Delhi. A further objective was to identify key factors of the Games outside...

1. The Olympic system -- 2. Olympic properties and their protection -- 3. Olympic brand marketing system -- 4. Olympic marketing model -- 5. IOC marketing -- 6. Marketing by Olympic Games organising committees -- 7. Marketing by National Olympic Committees -- 8. Marketing by Olympic sponsors --...