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Observing the influence of affective states on parent-child interactions and in-store purchase decisions

Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-114

Persistent link: https://www.econbiz.de/10009548833

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Place and certification cue usage with Canadian forest products

Paulin, Amanda; Nadeau, John; Dech, Jeffrey P. - In: The international review of retail, distribution and … 28 (2018) 2, pp. 190-205

Persistent link: https://www.econbiz.de/10011884117

Social media management, objectification and measurement in an emerging market

Medjani, Fares; Rutter, Richard; Nadeau, John - In: International journal of business and emerging markets … 11 (2019) 3, pp. 288-311

Persistent link: https://www.econbiz.de/10012153228

Justice motivation and place image influences on volunteer tourism : perceptions, responses, and deliberations

Nadeau, John; Lord, Donald - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1101-1114

Persistent link: https://www.econbiz.de/10011758821

Brand personality in higher education : anthropomorphized university marketing communications

Rutter, Richard; Lettice, Fiona; Nadeau, John - In: Journal of marketing for higher education 27 (2017) 1, pp. 19-39

Persistent link: https://www.econbiz.de/10011706598

The Hope Statistic as an Alternative Measure of Competitive Balance

Kaplan, Alan; Nadeau, John; Norm O’Reilly - In: International Journal of Sport Finance 6 (2011) 2, pp. 170-184

We examine the need for and the presence of competitive balance in professional sports leagues. We argue that competitive balance helps to further fan welfare and we propose a new measure of competitive balance that hopefully better reflects the needs of fans—that is, compared with measures...

Persistent link: https://www.econbiz.de/10009249995

Competitive Advantage with New Product Development: Implications for Life Cycle Theory

Nadeau, John; Casselman, R.Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-412

Persistent link: https://www.econbiz.de/10008152307

The hope statistic as an alternative measure of competitive balance

Kaplan, Alan; Nadeau, John; O’Reilly, Norm - In: International journal of sport finance 6 (2011) 2, pp. 170-184

Persistent link: https://www.econbiz.de/10009884693

Observing the influence of affective states on parent–child interactions and in‐store purchase decisions

Nadeau, John; Bradley, Matthew - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 105-115

Persistent link: https://www.econbiz.de/10009846558