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Journal of advertising : official publication of the American Academy of Advertising
10
Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Handbook of risk and crisis communication
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Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
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2
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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3
Internet advertising : one face or many?
McMillan, Sally J.
- In:
Internet advertising : theory and research
,
(pp. 15-35)
.
2007
Persistent link: https://www.econbiz.de/10003530755
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4
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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5
Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
McMillan, Sally J.
;
Hwang, Jang-Sun
- In:
Advertising, promotion, and new media
,
(pp. 125-147)
.
2015
Persistent link: https://www.econbiz.de/10011708663
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Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
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7
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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8
Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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9
Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun
;
Kim, Juran
;
McMillan, Sally J.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
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10
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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