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Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
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-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to … consumers who made a wine purchase decision at the restaurant during the collection period. A response rate of 85 per cent is … achieved resulting in 105 useable questionnaires. Findings – A low overall level of perceived risk is noted in the wine …
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