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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui; Sia, Choon Ling; Wei, Kwok Kee - In: Information & management : the internat. journal of … 45 (2008) 7, pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
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B2B e-commerce and relationship marketing
Sengupta, Anand; Tripathi, Prashant - In: E-commerce and marketing, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003810122
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Der Einfluss elektronischer Beschaffung auf B2B-Geschäftsbeziehungen
Zinnbauer, Markus - 2006
Persistent link: https://www.econbiz.de/10003414545
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Towards a typology of transparency for marketing management research
Hultman, Jens; Axelsson, Björn - In: Industrial marketing management : the international … 36 (2007) 5, pp. 627-635
Persistent link: https://www.econbiz.de/10003483591
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Handelsbeziehungen und Transaktionsaktivitäten im B2B-Bereich
Ohliger, Annika - 2007
Persistent link: https://www.econbiz.de/10003449532
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B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Rask, Morten; Ivang, Reimer; Hinson, Robert - In: Direct marketing : an international journal 3 (2009) 4, pp. 244-261
Persistent link: https://www.econbiz.de/10003935933