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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young; Im, Hyunjoo - In: International journal of retail & distribution management 42 (2014) 5, pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
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The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362
Persistent link: https://www.econbiz.de/10009268716
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Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention
Im, Hyunjoo; Ha, Young - In: International journal of electronic marketing and … 9 (2018) 2, pp. 126-144
Persistent link: https://www.econbiz.de/10011849127
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Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo; Ha, Young - In: Journal of retailing and consumer services 20 (2013) 5, pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
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Enablers and inhibitors of permission-based marketing: A case of mobile coupons
Im, Hyunjoo; Ha, Young - In: Journal of retailing and consumer services 20 (2013) 5, pp. 495-503
Persistent link: https://www.econbiz.de/10010142748
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Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10010048496
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The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362
Persistent link: https://www.econbiz.de/10009868578
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Role of web site design quality in satisfaction and word of mouth generation
Ha, Young; Im, Hyunjoo - In: Journal of service management 23 (2012) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10009838507