Purpose – The purpose of this study was to examine visual merchandising (VMD) elements of apparel retail web sites, to describe the state of apparel online VMD and to develop a taxonomy of online VMD cues whose effects can be studied empirically. Design/methodology/approach – A total of 50...

Purpose – The purpose of this paper is to investigate the effects of low task relevant cues presented on apparel web sites on consumer emotions (pleasure and arousal) that in turn influence consumer response behaviors (purchase intention and approach behavior) and examine the influence of...

The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping...

Purpose: The advance of technology creates new possibilities for enhancing shopper experience. The purpose of this paper is to gain understanding of a recent innovation found in retail environment, a recommender system (RS). Specifically, this study investigated how the retailer’s claims of...