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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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Friend of foe : in enjoying playfulness, do innovative consumers tend to switch brand?
Aroean, Lukman - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10009509234
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An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.; Andrzejewski, Susan A. - In: Journal of marketing theory and practice 20 (2012) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
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The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin; Fang, Shih Chieh; Huang, Shyh-ming; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 2, pp. 184-204
Persistent link: https://www.econbiz.de/10010253986