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Confronting the representative consumer with household-size heterogeneity
Koulovatianos, Christos; Schröder, Carsten; Schmidt, Ulrich - 2014
Persistent link: https://www.econbiz.de/10010413109
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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Überblick zu Methoden der Marktforschung
Mueller Loose, Simone - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 37-73). 2011
Persistent link: https://www.econbiz.de/10008758302
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Honorarberatung : Einstellung und Relevanz auf dem Versicherungsmarkt
Bender, Oliver; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 101 (2012) 5, pp. 545-559
Persistent link: https://www.econbiz.de/10009674381
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A model of adolescents' online consumer self-efficacy (OCSE)
Hill, William W.; Beatty, Sharon E. - In: Journal of business research : JBR 64 (2011) 10, pp. 1025-1033
Persistent link: https://www.econbiz.de/10009270604
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
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Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter; Wüstefeld, Thomas; Kanaplei, Kim - 2011
Persistent link: https://www.econbiz.de/10009236559
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Designing and conducting online interviews to investigate interesting consumer phenomena
Gruber, Thorsten; Szmigin, Isabelle; Reppel, Alexander E.; … - In: Qualitative market research : an international journal 11 (2008) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10003746538
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Critical success factors of internet shopping : the case of Japan
Atchariyachanvanich, Kanokwan; Okada, Hitoshi; … - In: E-business and telecommunications : 4th international …, (pp. 98-109). 2008
Persistent link: https://www.econbiz.de/10003802884
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Improving product quality in the German Bundesliga : evidence from a representative consumer approach
Benz, Men-Andri; Brandes, Leif; Franck, Egon - In: Qualitätsmanagement im Sport : Beiträge des 5. …, (pp. 1-10). 2007
Persistent link: https://www.econbiz.de/10003735236