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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 117-132). 2017
Persistent link: https://www.econbiz.de/10011540334
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Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried; Schwaiger, Manfred - 2003
Persistent link: https://www.econbiz.de/10003401353
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India
Chattopadhyay, Tuhin - In: The international journal of business science & applied … 5 (2010) 2, pp. 17-28
The purpose of this paper is to explore the most effective print advertising strategy in terms of message strategy and execution framework for teenage boys in India. Teenage boys (n = 400) watched twenty advertisements in which message strategy and execution framework were manipulated in a 2x10...
Persistent link: https://www.econbiz.de/10011894274