Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Year of publication: |
2012
|
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Authors: | Hampel, Stefan ; Heinrich, Daniel ; Campbel, Colin |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 118-127
|
Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Experiment |
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