The purpose of this study is to estimate the effect of direct-to-consumer advertising (DTCA) of prescription drugs on … that broadcast advertising present all of the information on the product insert in the advertisement. From 1995 to 2005 … shows that a time limited monopoly will initially set prices low and advertising high which will reverse over the patent …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … of broadcast and non-broadcast DTCA on price and demand, utilizing an extended time series of monthly records for all …

rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects … of broadcast and non-broadcast DTCA on price and demand, utilizing an extended time series of monthly records for all …