Wu, Jianan; DeSarbo, Wayne; Chen, Pu-Ju; Fu, Yao-Yi - In: Marketing Letters 17 (2006) 3, pp. 221-238
The linkage of customer satisfaction, customer retention, and firm profitability has been well established in the marketing literature, and provides ample justification as to why customer satisfaction measurement (CSM) has been a focal point in marketing decision making. Although aggregate...