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How to build alliance capability : a life cycle approach
Sluyts, Kim; Martens, Rudy; Matthyssens, Paul - In: Enhancing competences for competitive advantage, (pp. 173-200). 2010
Persistent link: https://www.econbiz.de/10003976982
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Towards a dynamic concept of alliance capability
Sluyts, Kim; Martens, Rudy; Matthyssens, Paul - 2008
Persistent link: https://www.econbiz.de/10003834736
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Building capabilities to manage strategic alliances
Sluyts, Kim; Matthyssens, Paul; Martens, Rudy; … - In: Industrial marketing management : the international … 40 (2011) 6, pp. 875-886
Persistent link: https://www.econbiz.de/10009348549
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Managerial practices for increasing perceived fairness in interorganizational projects
Prasad, Bhaskar; Martens, Rudy; Matthyssens, Paul - In: The open management journal 4 (2011) 1, pp. 28-38
Persistent link: https://www.econbiz.de/10009582732
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Content analysis of mission statements in Belgian organizations
MARTENS, Rudy; MATTHYSSENS, Paul; BOGAERT, Ilse; … - Faculteit Toegepaste Economische Wetenschappen, … - 1996
Persistent link: https://www.econbiz.de/10010797693
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Market strategy renewal as a dynamic incremental process
Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of Business Research 65 (2012) 6, pp. 720-728
Volatile environments often force companies to renew their market strategy. In this study, the focus is on the process aspects of a renewal that is characterized by a high degree of ‘muddling through’. This study wants to (1) show the complexity and incremental nature of market strategy...
Persistent link: https://www.econbiz.de/10010577265
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Empowering the underdog : soft power in the development of collective institutional entrepreneurship in business markets
Van Bockhaven, Wouter; Matthyssens, Paul; Vandenbempt, Koen - In: Industrial marketing management : the international … 48 (2015), pp. 174-186
Persistent link: https://www.econbiz.de/10011346673
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Organizing mindfully for relevant process research on strategic change
Guiette, Alain; Matthyssens, Paul; Vandenbempt, Koen - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 610-618
Persistent link: https://www.econbiz.de/10010422022
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Value creation options for contract manaufacturers : market strategy transition and coevolution in networks
Matthyssens, Paul; Vandenbempt, Koen; Weyns, Sara - In: Creating and managing superior customer value, (pp. 449-477). 2009
Persistent link: https://www.econbiz.de/10003826506
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Transitioning and co-evolving to upgrade value offerings : a competence-based marketing view
Matthyssens, Paul; Vandenbempt, Koen; Weyns, Sara - In: Industrial marketing management : the international … 38 (2009) 5, pp. 504-512
Persistent link: https://www.econbiz.de/10003871823