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Generating and sustaining the image of Berlin : an empirical analysis of the city PR-strategy based on the groundes theory methodology

Sitnikova, Tatiana - 2018

PR-Strategie der Großstadt Berlin (hier Hauptstadt der Bundesrepublik Deutschland) erforscht. Vorgenannte empirische … Analyse der PR-Strategie der Großstadt Berlin wird unter Anwendung der Grounded Theory Methodology (GTM) durchgeführt. Die … unmittelbar am PR-Strategieprozess der Stadt Berlin mitwirken durchgeführt. Zu diesen zählen Beschäftigte der Berliner …

Persistent link: https://www.econbiz.de/10012016370

How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully

Häusler, Eric; Häusler, Jürgen - 2024

Area of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.

Persistent link: https://www.econbiz.de/10014505153

Strategie und Management

Kausch, Thorsten (ed.); Pirck, Peter (ed.); … - 2013

Stadtmarketing, Beratung, Wissenschaft und Politik liefern nicht nur Ideen und Erfahrungen, sondern ein konsistentes Programm für das …

Persistent link: https://www.econbiz.de/10011637889

Examining the religious tourism potential of Manisa, Turkey with a marketing perspective

Kartal, Burak; Tepeci, Mustafa; Atlı, Hakan - In: Tourism review : the official journal of the AIEST 70 (2015) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10011489328

A grounded theoretical approach to understanding innovation in destination marketing organizations

Zavattaro, Staci M.; Daspit, Joshua J. - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 349-364

Persistent link: https://www.econbiz.de/10011634792

Sport-event portfolios : an analysis of their ability to attract revenue from tourism

Salgado-Barandela, Jesyca; Barajas, Angel; … - In: Tourism economics : the business and finance of tourism … 27 (2021) 3, pp. 436-454

Persistent link: https://www.econbiz.de/10012522439

Tourismus im 21. Jahrhundert : Chancen für Berlin-Brandenburg

2000

Persistent link: https://www.econbiz.de/10001461493

Promotion of urban tourism : insights into user engagement on social media

Bonilla Quijada, María del Rocío; Tugores Ques, Juan; … - In: Information technology & tourism 23 (2021) 4, pp. 611-632

Persistent link: https://www.econbiz.de/10012703247

The development and change in city branding : a content analysis of the literature

Oguztimur, Senay; Akturan, Ulun - 2014

The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

Persistent link: https://www.econbiz.de/10011492998

Perception research on developing brand identity for small cities

Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10012171266