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Advertising management
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Management
46,318
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Bloom, Nicholas
158
Van Reenen, John
126
Drucker, Peter F.
100
Holst, Elke
79
Sadun, Raffaella
76
Kirsch, Anja
71
Bruhn, Manfred
68
Meffert, Heribert
68
Schreyögg, Georg
67
Warner, Malcolm
67
Wrohlich, Katharina
67
Kaiser, Harry M.
60
Hinterhuber, Hans H.
58
Malik, Fredmund
54
Rowley, Chris
53
Eisend, Martin
50
Wirtz, Bernd W.
49
Clegg, Stewart
45
Albach, Horst
43
Corsten, Hans
42
Griffin, Ricky W.
42
Lemos, Renata
42
Steinmann, Horst
42
Sydow, Jörg
41
Bleicher, Knut
40
Pelsmacker, Patrick de
39
Rubóczky, István
39
Pepels, Werner
38
Schermerhorn, John R.
37
Taylor, Charles Raymond
37
Wolf, Joachim
37
Fritz, Wolfgang
36
Bieger, Thomas
35
Macharzina, Klaus
35
Conrad, Peter
34
Reichwald, Ralf
34
Robbins, Stephen P.
34
Weber, Jürgen
34
Probst, Gilbert J. B.
33
Staehle, Wolfgang H.
32
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Springer Fachmedien Wiesbaden
207
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121
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96
Edward Elgar Publishing
67
Varazdin Development and Entrepreneurship Agency
66
OECD
62
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57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
IGI Global
51
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47
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34
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30
eSocialSciences
30
Cornell - Center for Advanced Human Resource Studies
29
ToKnowPress
29
Sveučilište Sjever
27
Faculté des sciences de l'administration, Université Laval
26
Peter Lang GmbH
24
William E. Simon Graduate School of Business Administration, University of Rochester
24
Academy of Management
23
Bertelsmann Stiftung
23
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23
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23
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22
Verlag Dr. Kovač
22
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21
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21
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20
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20
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19
Campus Verlag
19
Books on Demand GmbH <Norderstedt>
18
Business & Economics Society International
18
Gouvernement du Canada - Agriculture Canada
18
Internationale Arbeitsorganisation
18
Carnegie Mellon University, Tepper School of Business
17
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SpringerLink / Bücher
601
Journal of advertising research
241
Springer eBook Collection
229
Journal of business research : JBR
219
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Management Decision
169
Europäische Hochschulschriften / 5
157
Journal of marketing communications
146
European research studies
129
Management science : journal of the Institute for Operations Research and the Management Sciences
123
NBER working paper series
119
Working paper / National Bureau of Economic Research, Inc.
119
Lehrbuch
108
European journal of operational research : EJOR
106
Journal of business ethics : JOBE
105
Leadership & Organization Development Journal
98
NBER Working Paper
97
Economics Papers from University Paris Dauphine
96
Gabler Edition Wissenschaft
93
Journal of promotion management : JPM
84
Springer eBook Collection / Business and Economics
83
Journal of Management Development
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
81
Бизнес Информ
81
Journal of marketing
77
European Sport management quarterly : ESMQ
75
The journal of management development
74
Journal of historical research in marketing
73
Research
73
Edward Elgar E-Book Archive
71
European journal of marketing : EJM
69
Journal of promotion management : innovations in planning and applied research
66
Ovidius University Annals, Economic Sciences Series
66
Journal of business economics : JBE
65
Journal of marketing research : JMR
65
Springer eBook Collection / Business and Management
64
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ECONIS (ZBW)
42,848
USB Cologne (EcoSocSci)
13,125
RePEc
3,194
BASE
2,605
Other ZBW resources
1,633
EconStor
510
USB Cologne (business full texts)
324
OLC EcoSci
178
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171
Intensivierung der Exportwerbung : Forschungsergebnisse erarb. im Rahmen d. Thematik: "Gestaltung u. Realisierung effektiver Absatz- u. Exportprogramme"
Hoppe, Karl-Heinz
-
1987
Persistent link: https://www.econbiz.de/10000747846
Saved in:
172
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
173
Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G.
-
1988
Persistent link: https://www.econbiz.de/10000750969
Saved in:
174
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
175
Marketing: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
176
Successful sponsorship
Head, Victor
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000753902
Saved in:
177
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
178
Der Wert der
Werbung
in der modernen Gesellschaft
Biedenkopf, Kurt H.
-
1987
Persistent link: https://www.econbiz.de/10000721807
Saved in:
179
Sports et économie : rapport présenté au nom du Conseil Economique et Social
Paillou, Nelson
(
agent
)
-
1986
Persistent link: https://www.econbiz.de/10000722684
Saved in:
180
La publicité
Lentzen, Evelyne
-
1987
Persistent link: https://www.econbiz.de/10000723368
Saved in:
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