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Adherence of Prime-Time Televised Advertising Disclosures to the #8220Clear and Conspicuous#8221 Standard: 1990 Versus 2002
Grubbs Hoy, Mariea; Andrews, J.Craig - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 2, pp. 170-182
Persistent link: https://www.econbiz.de/10007026028
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How French Advertising Professionals Develop Creative Strategy
Taylor, Ronald E.; Grubbs Hoy, Mariea; Haley, Eric - In: Journal of advertising : official publication of the … 25 (1996) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008123327
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But It's Doctor Recommended and I Read the Fine Print: Antecedents to Drug Companies' Perceived Credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10010088300
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Online privacy and security proctices of the 100 largest US nonprofit organizations
Hoy, Mariea Grubbs; Phelps, Joseph - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10009882293
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Special Issue on Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance - Consumer Privacy and Security Protection on Church Web...
Hoy, Mariea Grubbs; Phelps, Joseph - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10007032600
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Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Dimensions of Privacy Concern Among Online Consumers
Sheehan, Kim Bartel; Hoy, Mariea Grubbs - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10007050006
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Switch Drugs Vis-à-Vis Rx and OTC: Policy, Marketing, and Research Considerations
Hoy, Mariea Grubbs - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10007091676
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The Aad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing
Phelps, Joseph E.; Hoy, Mariea Grubbs - In: Psychology & marketing 13 (1996) 1, pp. 77-102
Persistent link: https://www.econbiz.de/10007002100
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An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites
Hoy, Mariea Grubbs; Lwin, May O. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 3, pp. 327-348
Persistent link: https://www.econbiz.de/10008084678
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ARTICLES - Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns
Sheehan, Kim Bartel; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 37-52
Persistent link: https://www.econbiz.de/10008120796