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Shareholder activism and the role of marketing : a framework for analyzing and managing investor relations
Hoffmann, Arvid O. I.; Pennings, Joost M. E. - 2008
Persistent link: https://www.econbiz.de/10003808757
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Understanding investors' decisions to purchase innovative products : drivers of adoption timing and range
Hoffmann, Arvid O. I.; Broeckhuizen, Thijs L. J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 342-355
Persistent link: https://www.econbiz.de/10008810595
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Investorenverhalten während der Finanzkrise
Hoffmann, Arvid O. I.; Post, Thomas; Pennings, Joost M. E. - In: Die Bank (2011) 7, pp. 30-33
Persistent link: https://www.econbiz.de/10009155433
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Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.; Pennings, Joost M. E.; Wies, Simone - In: Journal of business research : JBR 64 (2011) 8, pp. 896-903
Persistent link: https://www.econbiz.de/10009228983
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Customer intention to adopt a fee-based advisory model : an empirical study in retail banking
Hoffmann, Arvid O. I.; Franken, Heiner; Broekhuizen, … - In: The international journal of bank marketing : IJBM 30 (2012) 2, pp. 102-127
Persistent link: https://www.econbiz.de/10009553756
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How investor perceptions drive actual trading and risk-taking behavior
Hoffmann, Arvid O. I.; Post, Thomas; Pennings, Joost M. E. - In: The journal of behavioral finance : a publication of … 16 (2015) 1, pp. 94-103
Persistent link: https://www.econbiz.de/10011333700
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Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?
Aspara, Jaakko; Chakravarti, Amitav; Hoffmann, Arvid O. I. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1114-1138
Persistent link: https://www.econbiz.de/10011338810
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Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko; Hoffmann, Arvid O. I. - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
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The role of educational diversity in investor relations
Hoffmann, Arvid O. I.; Tutic, Aida; Wies, Simone - In: Corporate communications : an international journal 16 (2011) 4, pp. 311-327
Persistent link: https://www.econbiz.de/10009406754
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Customer satisfaction as a buffer against sentimental stock-price corrections
Merrin, Robert P.; Hoffmann, Arvid O. I.; Pennings, … - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 12-27
Persistent link: https://www.econbiz.de/10009723222