Game theory may be used to gain insight into interfirm competition and the marketing decision-making process. This paper is aimed at the reader unfamiliar or only vaguely familiar with game theory and begins with a review of game theory terminology useful to marketing applications. Attention...

Major reports of tourism forecasting studies are classified by forecasting method employed, reviewed, compared, and critiqued. A partial meta-analysis is used to attempt to gauge relative accuracy of the various approaches used in differing situations. Summary statements on the relative...

The determinants of innovativeness in a firm are often elusive and complex. A holistic investigation is presented where strategic posture, organizational structure, and environmental uncertainty and hostility are integrated into a model depicting how each construct contributes to firm...

For many manufacturing firms, a successful strategy for product distribution can play a key role in the delivery of product and technology excellence to their customers. This article presents a framework for an effective industrial distribution strategy for the manufacturing firm that allows it...

We report an empirical study of over 140 U.S. firms engaged in industrial product innovation. The relationship between the degree of innovation in these firms and the extent of success with new products in these firms is examined in the context of an integrative model of new product success. The...

Previous research in new product development has examined the role of organizational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organizational structure in supporting the marketing and...

This paper investigates the effect of both strategic and environmental factors on the tourist area life cycle for Cypress Gardens. It is hypothesized that both types of factors can have a revitalization effect on the tourist area life cycle. A step-logarithmic function is used to model the...

Reducing the package size is a common and increasingly frequent practice. However, little published work has examined "downsizing" as part of a pricing strategy. This article reports the results of an exploratory study. Interviews with industry executives and store managers, and secondary data...

This article examines how the perceived quality of extrafunctional information improves the innovation management process and contributes to success with innovations. Data collected from 420 Japanese managers and 270 U.S. managers are used to test hypotheses about the antecedents of satisfaction...

Windows of opportunity and product life cycles have been shortening in recent years, placing pressure on firms to stay competitive. Many firms have responded to this pressure by setting goals of reducing new product development (NPD) cycle time and/or improving product performance, often by...