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Purpose – The purpose of this paper is to explore the quality of interactions among new product development team members, wherein functional diversity, team stability, and transactive memory system are antecedents of teamwork quality. Three measures of outcomes are used (team learning, speed...
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Examines how the business products‐marketing firm acquires knowledge about its customers. Objectives include identifying the most effective means by which organizations can acquire customer knowledge, and the specific kind of knowledge which firms should strive to possess about their customers...
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