The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Year of publication: |
2011
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Authors: | Kim, Wooyang ; Benedetto, C. Anthony Di ; Lancioni, Richard A. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 5 (15.11.), p. 714-745
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