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Tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances …, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism … products. Challenge set by computerized telecommunications within the globalization process has been forcing companies in the …
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Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and … Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism … tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of …
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