Purpose The purpose of this study is to examine how wine consumers react to ingredient and nutrition labelling. It … examines how important this information is to consumers, how it affects their attitudes to wine as a natural product and … whether it influences consumer demand for wine. Methodology A qualitative approach with focus group discussions and an …

The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective … marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically … and in small amounts, even among traditional wine-producing countries. However, until now these strategies have been …