Consumers' internal categorization structures : an additive tree analysis
Year of publication: |
2012
|
---|---|
Authors: | Chocaroo Eguaras, Raquel ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 6, p. 760-789
|
Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Kognition | Cognition | Logit-Modell | Logit model | Wein | Wine |
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