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Titanic : consuming the myths and meanings of an ambiguous brand

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 595-614

Persistent link: https://www.econbiz.de/10010226808

A brand so bad it's good : the paradoxical place marketing of Belfast

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276

Persistent link: https://www.econbiz.de/10010209646

Who are organic food consumers? : a compilation and review of why people purchase organic food

Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 94-110

Persistent link: https://www.econbiz.de/10003485326

Introduction to the special issue: Sustainability as megatrend II

Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10010504599

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2021

"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing...