Portuguese and British hoteliers′ attitudes towards the importance of tourist boards and various forms of training are examined, as well as aspects of “environment”, in terms of how these factors might contribute to hotel development. Differences between UK and Portuguese hotel sectors are...

Describes the findings of a positivistic comparative study which was undertaken in three different European countries in order to assess the perceptions of British/Irish and Spanish hotel managers. Relates managers′ opinions to some key factors the authors perceive as contributing to the...

Reports the findings of recent empirical research into the job satisfaction of an original sample of 1,326 UK marketing managers. Provides data on the nature and sources of job satisfaction/dissatisfaction and on the assessment of the relative importance of various intrinsic (content) and...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1 Introduction: Where are we Now? -- 2 Decoding the Market Logic -- 3 Sport: Winners, Losers, and the Logic of Competition -- 4 Corporate Social Responsibility: Corporate Utopias,...

Provides an overview of ecological feminism (ecofeminism) and discusses the implications for marketing. Shows how ecofeminist perspectives demand that we question not only the destruction of the environment but also our fundamental social relations and structures. Illustrates marketing’s...

Vietnam's evolving reform process is gaining momentum. Vietnam's Communist Party, however, continues to maintain strong control over economic affairs. Foreign companies with commercial expectations typically are forced into partnership with State instruments responsible for implementation of...