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Radical change through rigorous review? A commentary on the commodification of marketing knowledge
McDonagh, Pierre - In: Journal of marketing management : MM 11 (1995) 7, pp. 675-680
Persistent link: https://www.econbiz.de/10007006129
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Employee job satisfaction: An empirical assessment of marketing managers as an occupationally homogeneous group
Morgan, Robert; McDonagh, Pierre; Ryan-Morgan, Tracey - In: Journal of managerial psychology 10 (1995) 2, pp. 10-17
Persistent link: https://www.econbiz.de/10007008645
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Towards A Theory of Sustainable Communication in Risk Society: Relating Issues of Sustainability to Marketing Communications
McDonagh, Pierre - In: Journal of marketing management : MM 14 (1998) 6, pp. 591-622
Persistent link: https://www.econbiz.de/10006992166
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 89-89
Persistent link: https://www.econbiz.de/10010088955
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 461-461
Persistent link: https://www.econbiz.de/10010045491
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Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 332-333
Persistent link: https://www.econbiz.de/10010018421
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The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test
Kilbourne, William E.; Dorsch, Michael J.; Mcdonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10008300821
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Is Green the New Black? Reflections on a Green Commodity Discourse
Prothero, Andrea; McDonagh, Pierre; Dobscha, Susan - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10008417442
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Screening Not Greening: An Ecological Reading of the Greatest Business Movies
McDonagh, Pierre; Brereton, Pat - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10008417443
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Response to "Art versus Commerce as a Macromarketing Theme"
Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 81-83
Persistent link: https://www.econbiz.de/10007222463