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Editorial: Sustainable consumption : activism, innovation and brands

McDonagh, Pierre; Martin, Diane M. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1379-1382

Persistent link: https://www.econbiz.de/10011405330

Relationship marketing, e-commerce and the emancipation of the consumer

Fitchett, James; McDonagh, Pierre - In: Customer service : empowerment and entrapment, (pp. 191-199). 2001

Persistent link: https://www.econbiz.de/10001628795

Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?

Prothero, Andrea; McDonagh, Pierre - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 134-139

Persistent link: https://www.econbiz.de/10012586871

Ambiguity of purpose and the politics of failure : sustainability as macromarketing's compelling political calling

Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing 41 (2021) 1, pp. 166-171

Persistent link: https://www.econbiz.de/10012485428

"It's hard to be what you can't see" : gender representation in marketing's academic journals

Prothero, Andrea; McDonagh, Pierre - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 28-39

Persistent link: https://www.econbiz.de/10012498477

Mundane emotions : Losing yourself in boredom, time and technology

Murphy, Stephen; Hill, Tim; McDonagh, Pierre; Flaherty, … - In: Marketing theory 23 (2023) 2, pp. 275-293

Persistent link: https://www.econbiz.de/10014293965

The past and future of gender research in marketing : paradigms, stances, and value-based commitments

Peñaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; … - In: Journal of marketing 87 (2023) 6, pp. 847-868

Persistent link: https://www.econbiz.de/10014432717

The dark side of marketing communications : critical marketing perspectives

Hill, Tim; McDonagh, Pierre - 2021

"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing...

Persistent link: https://www.econbiz.de/10012224521

Marketing as constructive engagement

Shultz, Clifford J. - 2009

Persistent link: https://www.econbiz.de/10003876038

The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts

Shultz, Clifford J. - In: Handbook on ethics and marketing, (pp. 188-219). 2015

Persistent link: https://www.econbiz.de/10011302059

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