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Adolescents' influence in family purchase decisions : a socialization perspective

Foxman, Ellen R. - In: Journal of business research : JBR 18 (1989) 2, pp. 159-172

Persistent link: https://www.econbiz.de/10001066533

Adolescents' influence in family purchase decisions: A socialization perspective

Foxman, Ellen R.; Tansuhaj, Patriya S.; Ekstrom, Karin M. - In: Journal of Business Research 18 (1989) 2, pp. 159-172

Persistent link: https://www.econbiz.de/10005465796

EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH

Foxman, Ellen R.; Tansuhaj, Patriya S.; Wong, John K. - In: International Marketing Review 5 (1988) 4, pp. 7-15

Sales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales promotion has been generally ignored by researchers. This article briefly reviews the criteria used in the US to...

Persistent link: https://www.econbiz.de/10014827943

An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life

Dobscha, Susan; Ozanne, Julie L. - 2009

Persistent link: https://www.econbiz.de/10003832558

Is green the new black? : reflections on a green commodity discourse

Prothero, Andrea; McDonagh, Pierre; Dobscha, Susan - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10003988177

An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life

Dobscha, Susan; Ozanne, Julie L. - 2008

Persistent link: https://www.econbiz.de/10003611261

An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life

Dobscha, Susan; Ozanne, Julie L. - In: Critical marketing : issues in contemporary marketing, (pp. 271-300). 2008

Persistent link: https://www.econbiz.de/10003674421

Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing

Bettany, Shona; Dobscha, Susan; O'Malley, Lisa; … - In: Marketing theory 10 (2010) 1, pp. 3-28

Persistent link: https://www.econbiz.de/10003964023

(Re)thinking distribution strategy : principles from sustainability

Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012

Persistent link: https://www.econbiz.de/10009508073

Sustainable consumption and production : challenges for transformative consumer research

McDonagh, Pierre; Dobscha, Susan; Prothero, Andrea - In: Transformative consumer research for personal and …, (pp. 267-281). 2012

Persistent link: https://www.econbiz.de/10009260772