Showing 11 - 19 of 19
Persistent link: https://www.econbiz.de/10009880389
Persistent link: https://www.econbiz.de/10003742820
Persistent link: https://www.econbiz.de/10009766745
Persistent link: https://www.econbiz.de/10011439961
Persistent link: https://www.econbiz.de/10011621353
In the hospitality industry today, online global distribution and product pricing are of critical importance in understanding the effectiveness of revenue management objectives and optimisation of top-line revenue performance. This research proposes a new model which tests hotel online global...
Persistent link: https://www.econbiz.de/10010669606
Persistent link: https://www.econbiz.de/10014281020
Persistent link: https://www.econbiz.de/10010121490
Purpose – In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. The purpose of this paper is to propose a new model which tests hotel web‐effectiveness using...
Persistent link: https://www.econbiz.de/10014873972